Built because the problem was real.
We don’t build for the athlete who already has everything figured out. We build for the person who just needs to know where to go. Remove that friction — just once — and everything else becomes possible.
I grew up playing every sport I could find—basically anything that kept me moving. But things really clicked when I lived in San Antonio and discovered cycling through the Hill Country. It was that rare headspace where you’re totally in your head and completely present at the same time. I found a few loops I loved and rode them until I knew every turn, rarely venturing further because I didn’t want to deal with the headache of getting lost.
That changed when a friend talked me into the MS150. We stayed in a pink Barbie-themed Airbnb the night before because it was the only thing available—it was ridiculous, but the ride itself was one of the coolest experiences of my life. It was my first century, and proof of what’s possible when someone just points you in the right direction. Around the same time, another friend convinced me to run the Austin Marathon. By mile 22, I could barely move my legs. I finished anyway, and I’ve had a massive amount of respect for distance athletes ever since.
Then I moved to Dallas, started traveling constantly for work, and the momentum just… stopped. I was dealing with two separate problems that were both frustrating in their own way. When I was on the road for work, I couldn’t bring my bike, so running was my only option—but I never knew where to go in an unfamiliar city. No local knowledge, no safe routes, and no time to figure it out. Then, back home in Dallas, I had my bike but couldn’t figure out where it was actually safe to ride. I tried using Google Maps, but more than once I found myself staring at a highway on-ramp with a bike icon on my screen, thinking there was no way I was supposed to be there. In 2022, I actually got hit while riding. It shook me up enough that I walked away from the sport for a while.
Getting back on the bike was a deliberate decision. When I finally did, I was a lot more careful about how and where I rode—and I was frustrated that nothing existed to help me figure that out. I didn’t want “repurposed” car navigation. I wanted something built for the sport: no highways, no frontage roads, and real accident data instead of just road classifications.
I built RoveOn because I needed that tool to exist. Whether you’re training for a race, exploring a new city on a run, or just trying to find a route you haven’t done a hundred times, it’s about having the confidence to just get out the door.
The path is already out there. We’re just here to help you find it.
All six, in their own words.
The runner who finally stops recycling the same loop and starts actually exploring their city.
Break the habit and find a new favorite path every time you lace up.
The cyclist who rides with confidence instead of hoping the next turn isn’t a highway on-ramp.
Focus on the climb, the view, or the PR — not the traffic.
The road warrior who laces up in an unfamiliar city and knows exactly where to go before they hit the sidewalk.
The best part of your trip starts the moment you step out the hotel door.
The athlete training for their next race who stops guessing at terrain and starts building routes that actually match the session.
Stop looking at your map and start hitting your splits.
The person who just moved and discovers their new city one route at a time — without the anxiety of figuring it out alone.
Turn an unfamiliar neighborhood into your backyard in a single weekend.
The parent who finds a walk the whole family actually enjoys — safe, scenic, no second-guessing.
Less time staring at your phone, more time actually walking together.
Three principles.
Remove friction, not capability
Every decision we make starts with one question: does this make it easier to get out the door? We build for the person looking for a reason to start, not just the athlete who’s already there.
Focusing on the experience
We believe you should be able to focus on your workout, not your navigation. RoveOn works to identify routes with less friction by learning from the community’s real-world movement and feedback.
Better with every mile
The more we move, the more we learn. Every bit of feedback and every new mile covered helps us build a more helpful experience for the entire community.
Tim Grady
Founder, RoveOn
The origin story is the bio. Reach out directly — press, investors, or just to say hi.
hello@roveon.app